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I’ve helped lead the strategy and execution of Oola Bowls’ digital marketing initiatives, building a cohesive online presence that drives both brand awareness and sales across a growing national footprint. From paid search and social campaigns to email marketing, loyalty program pushes, PR and local community outreach, ambassador partnerships, and grand opening launches, I’ve developed multi-channel campaigns that amplify our brand story and highlight our functional food offerings. My work has spanned evergreen content, seasonal LTO promotions, new product launches, and local store marketing—ensuring every campaign is on-brand, data-driven, and optimized for engagement and conversion.
Creative Director, Director of Marketing
I generate buzz for new Oola Bowls store openings through targeted press outreach and strategic local partnerships. By collaborating with sports teams, businesses, charities, and universities, we aim to create grassroots and guerrilla marketing opportunities that spark community excitement, drive foot traffic, and build lasting local brand awareness.
I’ve led Oola Bowls’ digital marketing efforts across the full customer journey—executing lifecycle marketing via email, social media, SMS, and in-app messaging to drive retention and repeat visits. This work is supported by targeted paid media campaigns, as well as ongoing website SEO optimization to capture search demand and improve online ordering visibility.
